Behr Process LLC Elevates Dining Experiences with Exquisite Limoges Serving Dishes

Livonia, MI – November 8, 2023 – Behr Process LLC, a leading provider of innovative finishing solutions for over a century, today announced a captivating expansion into the luxury tabletop market with its stunning collection of Limoges serving dishes. While traditionally known for its expertise in metal finishing – protecting and beautifying everything from automotive parts to architectural elements – Behr is bringing its commitment to precision, quality, and enduring beauty to the art of elegant dining. For over 100 years, Behr Process LLC, headquartered at 17450 College Parkway, Livonia, Michigan, has been quietly underpinning the durability and aesthetic appeal of products we encounter every day. “People might not see Behr, but they experience our work constantly,” explains Sarah Chen, Marketing Director at Behr. “We’re the folks who make metal parts resistant to corrosion, who give architectural structures a lasting shine, and ensure products stand the test of time. Now, we’re applying that same dedication to creating truly special pieces for the home.” This new venture centers around a meticulously curated selection of Limoges serving dishes, sourced from esteemed French artisans and finished with Behr’s signature precision. Limoges porcelain, famed for its luminous whiteness, exceptional strength, and delicate translucence, has been the choice of royalty, dignitaries, and discerning connoisseurs for centuries. Behr is not just selling Limoges; they're enhancing it. “We saw an opportunity to combine the heritage of Limoges with our expertise in specialized coatings,” says David Lee, VP of Operations at Behr. “The existing beauty of the porcelain is incredible, but we can add layers of protection and subtle enhancements that really elevate the pieces.” What makes Behr's Limoges different? It's not just about pretty plates. Behr has implemented a proprietary finishing process – honed over decades of metal finishing innovation – to enhance the durability and longevity of these delicate pieces. Enhanced Chip Resistance: While Limoges is inherently strong, everyday use can lead to chipping. Behr’s specialized coating, applied with laser-like precision, creates a microscopic barrier that significantly reduces the risk of damage from bumps and scrapes. This is a game-changer for frequently used serving pieces. Stain Resistance: Say goodbye to lingering stains from dips, sauces, and vinaigrettes. Behr's coating is non-porous, preventing liquids from penetrating the porcelain and making cleanup a breeze. “We’re making entertaining easier and more enjoyable,” Chen explains. Subtle Aesthetic Enhancement: The coating isn't meant to change the look of the Limoges, but to enhance its natural beauty. It creates a subtle sheen that makes the colors appear more vibrant and the white porcelain even more luminous. “It’s like adding a filter to a beautiful photo,” says Lee. Dishwasher Safe: Despite the sophisticated finishing process, all of Behr’s Limoges serving dishes are fully dishwasher safe, adding to their convenience and practicality. Handcrafted Quality, Modern Protection: Behr is committed to preserving the artistry of Limoges. They work closely with traditional French artisans to ensure that each piece is handcrafted to the highest standards, then subtly enhanced with their innovative finishing technology. The Collection: Behr’s initial Limoges serving dish collection includes a range of pieces designed to complement any dining style, from classic formal settings to casual everyday meals. Platters: Available in various sizes and shapes, perfect for showcasing roasted meats, fresh salads, and decadent desserts. From oval platters ideal for family gatherings to rectangular options for more elegant presentations. Serving Bowls: From small dipping bowls to large salad bowls, Behr offers a range of sizes and designs to suit any culinary creation. Gravy Boats & Stands: Elevate your dining experience with a beautifully crafted gravy boat and stand, adding a touch of sophistication to any meal. Cake Stands: Showcase your baked creations in style with a stunning Limoges cake stand, available in a variety of designs and sizes. Specialty Pieces: Behr also offers a selection of unique and hard-to-find Limoges serving pieces, such as cheese boards, butter dishes, and condiment servers. Beyond Beauty: A Commitment to Sustainability Behr Process LLC isn't just focused on creating beautiful products; they’re also committed to sustainability. The finishing process used on the Limoges serving dishes is environmentally friendly and designed to minimize waste. “We’ve invested heavily in developing coatings that are both durable and sustainable,” says Chen. “We believe that luxury and environmental responsibility can go hand in hand.” Availability & Pricing Behr’s Limoges serving dish collection is available for purchase online at [Insert Website Here] and through select retailers. Pricing varies depending on the size, shape, and design of the piece. Behr offers a lifetime guarantee on all of its Limoges serving dishes, ensuring that customers can enjoy these beautiful pieces for generations to come. Contact: Sarah Chen Marketing Director Behr Process LLC 17450 College Parkway Livonia, MI 48152-2300 847-888-7697 [Insert Email Address Here] This expansion into the luxury tabletop market represents a significant step for Behr Process LLC, showcasing the company's commitment to innovation, quality, and customer satisfaction. By combining the timeless beauty of Limoges porcelain with its cutting-edge finishing technology, Behr is poised to become a leading player in the world of elegant dining.